Our experience
What is the difference between AX and UX design?
Good user experience
If a person uses a system, service, or product without any problems and successfully, with or without the help of AI agents, it is likely a good user experience. If their activity is rough, it makes sense to think about improving the user experience.
What is AX design?
Artificial intelligence agent experience (AX) is the user experience when interacting with AI agents while using the end service, for example, an AI agent can make purchases for you in an online store or fill out a CV in self-service, and all you need to do is provide the service username and password to the AI agent, for example, Chat GPT Atlas in a web browser.
What is UI design?
UI or user interface design (English: “user interface”) focuses on the placement and composition of visual elements, such as colors, text, considering stylistics and brand direction, as well as accessibility. Since UI design is now assisted by AI, it is part of UX design.
What is UX design?
When designing digital products and services, user experience design is also called UX design. The focus of user experience is the testing and validation of an existing service or a new design or prototype on end users.
What influences a good user experience?
A strategically designed user experience can improve several mission-critical business metrics and create a clear competitive advantage.
More sales and profitability
Fewer fixed costs and abandoned carts
More efficient customer support and self-service
How is the user experience improved?
User experience improvements are carried out in approximately monthly work cycles.
During one cycle, we carry out the following activities:
WEEK 1
Interview with the product owner and ambition
UI/UX and AX design improvements
WEEK 2
Service audit and initial user testing
UI/UX and AX design improvements
WEEK 3
Service logic and user experience
audit
The new service logic is being tested with target group users.
WEEK 4
If necessary, corrections are made to the design and service logic.
Design and service logic are handed over to the company for implementation
Martin Parshin
Nobel Digital partner and strategist
The expertise of the Futurist team and Andres has been instrumental in fostering skill development at Nobel, making design processes more efficient, and onboarding new reseller partners.
Ingmar Aasoja
Zone.ee Software Development Manager
Futurist helped Zone map the customer journey and create a UX/UI prototype for their new self-service. The result was a user-friendly interface that would not be difficult for a remote IT user, while still maintaining the functionality needed by a more demanding specialist.
Rein Remmel
CEO of Entigo
We had been planning to revamp the Entigo website for years. Futurist helped make it happen with UI/UX design. Thanks to the versatility and systematic approach of the Futurist team, we overcame the challenges of content creation and achieved significantly more than we expected in a short time.
Futurist's user experience expert is Andres Kostiv. If you think your service's AI agent and customer experience or internal work processes could be made better and more convenient, contact us and let's talk in more detail! Andres is also a UI/UX trainer at Äripäev Academy's AI and IT Training, and you can read more about the courses here.
Kadri on kogenud UI/UX disainer, graafiline disainer ja teenusedisainer, kellel on ulatuslik kogemus nii avaliku- kui ka erasektori projektides ja disainisprintide fasiliteerimisel. Kadri on ka ekspert protsesside visualiseerimisel ning tema panus aitab tagada disaini töötubade sujuva kulgemise ja tulemuslikkuse.
