Order practical internal training:
Service design with AI and the Stingray method
Are your services evolving at the same pace as customer expectations?
Practical internal training for service managers and teams, where you will learn how to develop customer-centric services faster and smarter with the help of AI.
Does your service create value for the customer?
enough moments of enjoyment?
Do you sometimes feel that:
Service development is delayed because there is no common understanding of where to start and what creates value.
Customer expectations are changing faster than the service can keep up.
The potential of AI tools remains untapped because there is no clarity on how to apply them effectively.
The service is functional, but it doesn't leave a memorable impression on users or create an experience.
If any of these speak to your team, you may benefit from developing your service design skills with AI.
AI and the Stingray method help develop services faster and smarter
Service teams are facing increasingly complex expectations and rapid change. AI tools and the Stingray method help make better decisions, engage the team, and develop services that create value and moments of delight for the customer.
AI-powered service design helps:
Map service gaps and customer journey bottlenecks more quickly.
Create ideas and prototypes using AI tools (e.g. ChatGPT, Copilot, Figma AI).
Design and test memorable experiences that customers will truly remember.
To enhance collaboration and shorten the time from idea to working solution.
The result is more systematic and faster-moving service development, focused on what creates real value for the user.
Training topics
We will tailor the specific content and format of the training to the needs of your organization and team. The following topics cover the key skills and knowledge that the training focuses on:
Service design and customer-centric thinking
Service design principles and impact on business results
How AI helps to analyze target audience and context faster (trends, data, target audience needs)
Understanding users and mapping needs
Conducting customer interviews and observations, identifying pain points and creating personas
AI-powered customer journey analysis, pattern discovery, and customer emotional journey
Idea generation and service design
Generating ideas and structuring solutions
AI-powered targeted idea generation, mapping and visualization of service components (e.g. ChatGPT, Miro AI, Whimsical, Diagram)
Creating memorable moments and a distinctive experience
Designing emotional impact and “wow” moments using AI.
How AI helps simulate the customer's view, bring in new perspectives, and assess emotional impact (e.g. Copilot, Lindy)
Prototyping and testing
Testing and validating service ideas
Prototyping and feedback structuring with AI (e.g. Bolt.new, Figma AI, GPT-based test scenarios)
This is a practical training, where the theoretical part is linked to practical exercises. The training is suitable for both teams working as a single team and participants from different teams.
Training information
The training is intended for product and service managers and team members who want to make their services more efficient and memorable for customers with the help of AI.
Time: half a day, 1 day or other suitable format by arrangement.
Location: various options upon agreement with the client.
Format: practical training workshop where participants learn tools through real-world practice.
Language: Estonian or English.
Number of participants and group size as agreed.
The training price includes:
Digital training materials: key topics, tool reviews, and exercises.
If desired, a follow-up session (virtually, in about 1 month) to support the implementation of what has been learned and the exchange of experiences.
Trainer
Andres is an experienced IT trainer and certified facilitator, as well as a UX designer, who was also awarded the title of Äripäev IT Training Trainer of the Year in 2020.
Andres has conducted over 150 workshops, Google Design Sprints, and public and internal training, helping organizations solve complex challenges through design thinking and AI-centric workflows. Before founding Futurist in 2018, Andres worked as a UX designer at Tieto and as a Baltic Product and Sales Manager at Toyota and Lexus, which has given Andres a customer-understanding perspective.
