Growth Minutes 38. Rene Paats: How are smart apps and AI changing our shopping experience?

This time on the show, we talk about the digitalization of retail and developing customer loyalty through improving the digital shopping experience.

Andres' guest is Rene Paats, Head of Partner Card and Customer Loyalty Programs at Kaubamaja Grupp.

Andres and Rene take up the discussion:

• How does technology affect a retail customer's shopping experience and customer loyalty?

• We will also talk about customer loyalty in the digital age and explore how technology is changing our shopping habits and preferences.

• Let's unlock the secrets of the Partner Card app - how to create a modern and intuitive shopping experience?

• We will also dive into global trends and find out how Estonia is doing compared to the rest of the world.

• And we will also discuss the impact of artificial intelligence on retail.