Growth Minutes 41. Product Manager Urmo Keskel: How to create a product-centric strategy?
The 41st episode of Kasvuminutet focuses on product management. Andresel is joined by experienced digital services product manager Urmo Keskel. Urmo has helped build services at companies such as Textmagic and SK ID Solutions and has also participated in the development of the Estonian e-voting system.
In today's show:
Urmo shares his journey to becoming a product manager, talking about his greatest successes and lessons learned.
We will discuss the concept of Product Led Growth (PLG), exploring how it differs from traditional marketing and growth strategies, and what role UX design plays in it.
Additionally, we discuss the use of Google's design sprints to advance service design, UX, and business intelligence in PLG strategies.
We also talk about the importance of agile methodologies, such as design sprints, and their impact on product development.
Finally, we take a look at the future of product management brought about by advances in technology and artificial intelligence.
We also share practical advice for companies and product managers who want to successfully implement PLG and other agile product development strategies.
Urmo also shares reading recommendations on the show:
Book 👉 Product-Led Growth: How to Build a Product That Sells Itself Author: Wes Bush
A few good blogs 👇
https://openviewpartners.com/product-led-growth/
Information about the KoThinker Mastermind platform and new groups can be found 👉 https://kothinker.com
