Growth Minutes 42. Product Manager Martin Paršin: Future Digital Services and AI Trends

This time, Nobel Digital's partner and product manager and digital services strategist Martin Paršin is visiting the Kasvuminutes program.

Andres and Martin focus on the digital services of the future and discuss the role artificial intelligence plays in the development of digital services.

The show will talk about:

• We talk about the potential of artificial intelligence in the e- commerce industry. Martin shares his thoughts on how AI can transform the user experience of a website, emphasizing the importance of SEO and search.

• We will also talk about the use of AI in UX/UI design and look at the potential of AI in promotional videos and related workflows.

• We also discuss the impact of Google (Gemini) and Microsoft (Copilot) systems on website traffic.

• Ethics, data protection and copyright in the context of the development of artificial intelligence are also important topics. We also talk about the downsides and concerns of AI, highlighting the biggest threats to pay attention to.

• Martin also shares his journey in digital service development and talks about Nobel Digital's current focus and how they help their clients develop digital services.

• Finally, Martin gives three useful tips on how to improve usability in e-commerce with AI.

If you are more interested in artificial intelligence and user experience, Andres wrote more about it on the IT-News portal here .