Growth Minutes 48. Holger Lihtmaa. Hyper UX, or user experience with AI.

In today's show, Andres Kostivi's guest is Holger Lihtmaa ,

Holger has collaborated with brands Apollo, Apotheka, Fudy and has worked for a long time at Playtech.

Andres and Holger focus on AI-powered design and trends in the development of digital services.

We're talking about "On device AI." Will physical devices have fewer apps and what could that mean for the user experience?

AI as a filter between services and users, which can impact a brand's customer experience.

Voice control combined with multimodal AI is becoming the primary user interface.

Humane AI pin failure and what does it mean for the future of the field?

Standardized device connectivity and configuration UX is gradually expanding to more and more physical products, and what could this mean in terms of user experience?

Smart home control using AI has reached a new level, where the home learns and adapts to the user's needs and more important developments.

Hyper-personalized user experience or “hyper UX” and what does it mean for the future of the industry?

Finally, Holger talks about automated accessibility, which is a major opportunity with AI, where products and services automatically adapt to user needs.

And if you are more interested in the accessibility directive that will enter into force in the summer of 2025, read our blog at this link.

You can read more about User Experience, or UX, audits and UI/UX design opportunities at this link.