Growth Minutes Podcast 60. Kristjan Pillak - Innovation in digital services is born through co-creation

Why does the courage to question one's own thoughts and the willingness to listen to what users really think lead to better digital services? What does everyday innovation mean in digital service development?

This time, the show features Kristjan Pillak, Head of Digital Services at Postimees Grupp, whose 20+ year journey extends from the first Geocities pages to the platforms of today's major media house.

Let's talk about how a truly functional digital service is created and what role a well-targeted focus, data analytics, user interviews, and rapid prototyping play.

We also explore what has kept Kristjan involved in digital services development for so long and what exciting projects this journey has brought.

In the show you will find out:
- What are the three critical steps in creating any digital service?
- Why is it important to question your own thoughts and ask what users are really thinking and doing?
- Why is a prototype the best way to test your idea?
- Why do some ideas take 10 years to mature in time?
- And what role do co-creation workshops and design thinking play in everyday innovation?

Fun fact, the legendary Neti.ee is still alive and well under the leadership of Kristjan's team, and it has more users than you might think! Find out why it is still being kept alive.

Learn more about design sprints at this link.

Learn more about the postman's services in the Postimees header menu at this link.