Growth Minutes Podcast 61. Pärtel Vurma – The Impact and Measurement of Design

How do we understand and measure the real impact of design in both the private and public sectors? What does design mean in an era where AI is an everyday collaboration partner? And how can design be used as a competitive advantage today?

This time's Kasvuminutes program features a guest appearance by Pärtel Vurma, CEO of the strategic design agency Velvet and an active spokesperson for Estonian design.

In the show you will find out:
👉 What is Velvet's recipe for success in its 21 years of operation and what principles have they remained true to?
👉 How Pärtel defines the essence of design.
👉 What has been the most influential design project for Pärtli?
👉 How can the impact of design be understood and measured in both the private and public sectors?
👉 What have been the challenges of public sector design and how have they been overcome?
👉 How Velvet uses AI tools in her daily work and projects.
👉 What are the first 3 steps an organization could take to make design its competitive advantage?

We will also talk about why design is not just about creating beautiful things, but a strategic tool that helps change processes, perceptions, and outcomes.

More about Velvet here at the link

Learn more about Design Sprints at this link.