Growth minutes Podcast 68. Steve Rawling — Storytelling in digital services

Storytelling is often underestimated in digital services. But it is precisely this so-called experience that can be shared with others that can create emotional differentiation.

In the latest English-language episode of Growth Minutes, my guest is Steve Rawling, an international business storytelling expert, author of the book "Creative Thinking: Be Creative – Now!", and trainer and consultant to organizations such as Google, IDEO, BBC, and the UK government.

We're talking about storytelling in digital services at a time when AI is producing more content than ever before. If a service is technically flawless, why can it still seem cold and replaceable to the user? Will storytelling become even more important in the AI era, or will it become unnecessary?

This includes, among other things:
👉 Why do many well-designed services feel emotionally empty?
👉 How to improve the impact of product pages and explanatory videos without adding marketing "foam"?
👉 Where should storytelling really be located, in product design, service development or marketing?
👉 What storytelling skills should product and service managers develop?
👉 How can AI enhance storytelling and what risks does it entail?

🎧 Listen to the new episode and discover how to make storytelling a differentiator for your digital service.

The link from Steve Rawlings on the show is here.

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