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Does your team have a strategic focus in place?

Strateegiapäev aitab luua selgust  eesmärkides, joondada tiimi ja panna koos paika sammud, mis viivad tulemusteni.

Clear focus and goals

An engaged and empowered team

Effective cooperation

Why organize a strategy day?

Shared vision and goals: A strategy day helps establish the team's long-term vision and goals and prioritize focus areas, both at the team or department level.

Team empowerment and collaboration: the co-creation methodology involves everyone on the team in the strategy creation process, thereby increasing commitment and motivation in implementing activities.

Innovatiivne probleemilahendus: strateegiapäev kasutab ära tiimi ühist tarkust ja mitmekesiseid vaatenurki, et leida paremaid ja nutikamaid lahendusi väljakutsetele.

Strategy review and implementation: A strategy day creates a clear framework for evaluating results, adjusting direction, and creating a plan that leads to real action.

Customers are talking

Mobire, TREV-2, TELE2, SMIT, the Defence Resources Agency, the City of Tartu, Toosikannu Recreation Centre, Reio Vilipuu Rehabilitation Clinic and others have entrusted Futurist with the implementation of the Strategy Day.

Picture of Andrus Valma

Andrus Valma

CEO of Mobire

Futurist's approach to organizing the strategy day was very systematic. Employees were briefed on the topics before the event and everyone was personally involved during the strategy day. Later, we received a written summary and suggestions for moving forward for each of the topics discussed. As a follow-up, several ideas received at the strategy day are already in the works.

Virge Suursoo

Virge Suursoo

TREV-2 Group HR Manager

The strategy day was well-structured from start to finish. The preparation was thorough and the approach to the entire process was clear and constructive. The professional yet very direct manner created an open and safe atmosphere for discussions, where everyone had the opportunity to share their ideas. I liked that the discussions were clearly guided and the thoughts were visually structured. This helped us create a strong platform from which to move forward with our thoughts.

Sandra Änne's picture

Sandra Happiness

City of Tartu, Head of Digital Development

The Strategy Day gave us the knowledge that we see similar challenges and opportunities to make our work more effective as our colleagues. It also helped improve cooperation, as we gained a better understanding of each other's roles, tasks and challenges, and this was thanks to the chosen method, i.e. everyone had a chance to have a say. Participating in the Strategy Day and its results helped us plan our next activities to achieve our larger goals.

Piret Sepp's picture

Piret Sepp

CEO of Toosikannu Holiday Center

The Strategy Day gave our leadership team a common thinking and understanding of the company's strategy change and direction for all area leaders. As a leader, it supported the implementation of all further necessary changes with the entire team. For the entire team, it was certainly also a day of shared vision and inspiration, where they saw what kind of change they could help implement.

A selection of strategy days conducted

Mobire, TREV-2, TELE2, SMIT, the Defence Resources Agency, the City of Tartu, Toosikannu Recreation Centre, Reio Vilipuu Rehabilitation Clinic and others have entrusted Futurist with the implementation of the Strategy Day.

TELE2 Estonian Strategy Days

The result was a timeline of OKR strategy and key performance indicators (KPIs) and action plan by area.

Futurist also provided introductory training on OKRs and

2 strategy day facilitators.

The participants were middle school teachers and management in several groups on separate days. 60 participants.

TELE2 Estonian team at the strategy day
The Ministry of the Interior and SMIT team at the Strategy Day

Ministry of the Interior and SMIT Strategy Day

The result was a timeline of the Goal and KPI strategy and action plan by area.

There was also an introductory inspiration training by the Futurist and

2 strategy day facilitators.

The participants were specialists and middle school leaders. 50 participants.

Mobire Baltic Strategy Day

The result was a timeline of the Goal and KPI strategy and action plan by area.

By the Futurist it was

2 strategy day facilitators.

Participants were Estonian, Latvian and Lithuanian middle school principals and management. In English. 40 participants.

Mobire Baltic team at strategy day
Tartu City IT team at the Strategy Day

Tartu City Strategy Day

The result was a KPI strategy and action plan on a timeline by area.

By the Futurist it was

2 strategy day facilitators.

The participants were specialists, managers and middle managers of the IT units of the city of Tartu. 30 participants.

How does the strategy day work?

We design a specific strategy day based on the needs of your team or organization. It can be one or multiple days, or spread over different days.

STEP 1
Preliminary analysis

We will review the current situation and map out the challenge. We will hold preparatory meetings with the team and design the final workshop format.

STEP 2
Strategy Day

We conduct a strategy workshop where, through guided co-creation, we reach a clearly agreed-upon goal with the team.

STEP 3
Follow-up analysis and summary

We will conduct a follow-up analysis and summary of the workshop results and share recommendations for follow-up activities.

When to organize a strategy day?

A strategy day is a valuable leadership tool for leaders and teams. It's a moment when you and your team can step aside from operational work, look at the big picture together, set a focus, or reflect on how the team is actually doing.

A strategy day is useful when:

  • there have been or are changes taking place in the team or new directions are ahead,

  • the team needs a common understanding of goals and priorities,

  • focus tends to fade, it is necessary to create clarity and better alignment,

  • the organization has grown or restructured rapidly,

  • a specific area (e.g. product, marketing, personnel) needs its own strategy,

  • desire to evaluate the progress made so far and agree on next steps.

It's not just important when the strategy day takes place, but how to do it – inclusively, with a clear goal, and in a way that the results have a real impact. Read more here, how to increase the impact of your strategy day?

Strategy Day Facilitators


Depending on the format of the strategy workshop and the number of participants, we will involve one or more professional facilitators. Our facilitators are certified workshop leaders with extensive experience in leading different types of co-creation.

Picture by Andres Kostiv

Andres Kostiv

Digital Services Strategist

Andres has completed advanced training in strategy creation and execution at Harvard and is a trainer whose focus is on product development workshops and strategy creation.

Andres has conducted over 150 different workshops and Google design sprints, public and internal training.

Before founding Futurist in 2018, Andres worked as a UX designer at Tieto and Omniva, as a Baltic Product and Sales Manager at Toyota, and has conducted strategy days for TELE2, Mobire, the City of Tartu, and others.

Tiina Hiller's picture

Tiina Hiller

Facilitator and project manager

Tiina is an experienced certified facilitator with a focus on team, strategy and innovation workshops. She has a diverse background in marketing, communications and HR, which allows her to connect different perspectives and help teams achieve their goals. Before joining Futurist, Tiina worked in both the startup sector and banking.

Give your strategy a new boost with your team?

Get in touch and let's talk more about how we can help you achieve a clear focus and desired results by involving your team.

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